Over the years, the relevance and demand for Artiste Management/Manager has become quite a thing worth looking into as more and more responsibilities seems to become associated with this Portfolio as the Music Business grows generally.

While most Labels have talent managers who scouts for potential stars, this article is however focused on indie artistes and why they really do need a manager…

1 . Talent/Creative Branding – While the fans are loyal to the artistes creativity Brands and Event organizers have a thing for reputation and personality…

Those big brands dont get to know you personally but source off rumours around you in past and present to justify personality that compliments their goals and objectives. While the Artiste is focused on Creating quality music for the fans at a pace that maintains consistency, the manager is responsible for the Image branding of the Artistes. To archieve this, he/she puts out press release of happenings around the artistes, choose which pictures are best and flawless for publicity, and create gossips that puts the artistes on positive spotlight generating and building healthy coversations around the Artiste.

At this stage the objective is to keep the Artiste in the lips of Music fanatics but consciously on a very positive and reputable note.

2. Strategization For Effective /Productive Promotions – While Artiste managers may not necessarily be owners of promotional agencies, Your manager drafts plans and strategies to ensure that the most effective medium is adopted towards the promotion of your arts and realisation of positive results.

He is obligated with the responsibility of knowing who’s best to call in for every task…. lets just say your manager should be the guy that knows everybody or knows somebody that knows everybody…

3. Deal Hunts and Reviews – The man you call your manager and trust your dealing with should be able earn you profiting deals from Brands and Event organizers through strategized moves chanelled through creative productions and promotions. Not stopping there, Record Deals, Endorsment Deals, Show Deals, and all there is of contracts and agreements are sometimes volumous and tasking to understand especially when written in legal terms and vocabulary. The talent manager takes these stress off the Artistes shoulder as they review these paper works and approve whichever is favourable for the Artiste however this is NOT done completely without the consent of the Artiste.

…while you’re busy listening to beats, other people’s songs, seeking inspiration, in studio creating your works and collabo, rehearsing for shows and maintening the audience artiste relationship, the Manager is reading papers, considering offers and comparing prices and making sure you don’t make a business mistake that may ruin your career in the future.…

4. Cash and Welfare Negotiation – As far as Business is concerned, your manager must be proficient in the art of “Trade negotiation and bargaining”… at this stage the manager packages and present his artiste in a manner that compel show organizers and brands who may not even have heard this artist from anywhere to pay the extra hundreds of thousands feeling secured. He is further responsible for the well being of the Artistes all round the clock.

The manager bargains your monetary value at all times, Ensure your performance schedule are without hitches, and that agreed terms of operation are adhered to at all cost.

5. Ultimate Support #1 Fan & Loyalty – While business talks revolve around money and paper works, the Feeling of having a true supporter beside you at all time boost confidence and enhance creative reasoning.

Your manager Must be a great fan of your artistery, a believer in your talent and a Loyal companion you can confide in.

with consideration of having to deal with spillage of image damaging rumours and information control, its safe to make your manager your confidant for he understands whats best kept secret for the sake of business growth.

#teamSouthjamz